While the live Country Store is cancelled this year in light of the COVID-19 situation, you can still visit your favorite vendors and shop in our Virtual Country Store Marketplace in the comfort of your own home! We have 65 participating vendors, many who are offering coupons or show specials. The Virtual Country Store Marketplace will open beginning September 10th. The Virtual Country Store Marketplace will remain accessible throughout the entire year for your shopping convenience!
Thank you for supporting our exhibitors! Without their participation, the Wisconsin Sheep & Wool Festival would not be possible.
The letter behind each vendor indicates the building or location where the vendor may be found. Please refer to a map of the fairgrounds for building locations.
W – WEST Country Store
AC – Activity Center
E – EAST Country Store
O - Outside
The Wisconsin Sheep & Wool Festival uses a juried vendor application to fill vendor booth vacancies. Please fill out and return the downloadable form, along with requested information, to the mailing address shown. Once you’ve applied, feel free to forward any changes or updates, new photos or other information pertinent to your application. All applications will be held on file unless a vendor requests that his/her application be removed, or until the application has been accepted. Applications not selected are reviewed again in a subsequent round for the following year.
Vendor vacancies will be filled by an Exhibitor Committee based on completed applications on file.
Accepted vendors will be notified of their selection via email and be provided a current vendor contract to complete and return with payment. Please notify us if your email address changes.